All human brains start as female brains until the male brain is flooded with testosterone. But there they part paths. Men think in a linear fashion; women are circuitous and programmed to collect information. A woman’s brain has four times as many connections between the left and right hemispheres as a man’s. All of those signals hurtle down the superhighway into her right brain – the home of emotional memory, intuition, and experience. A woman not only reads – she attaches feelings to what she’s reading. A woman’s heart is in her brain – tell her a story that is filled with emotion, and explain why your brand is relevant to her.

If African Americans alone were a country, they would be the 15th largest economy in the world, with AA Women controlling the lion’s share of it. This is a very important thing for consumer goods and media companies to get a handle on as this proves the need for more multicultural strategies. Another thing seen in this report was that shows depicting a diverse cast were the most successful ones amongst all shows on television. Shows such as “This Is Us” and “Blackish” are enjoyed and watched across all ethnic lines, which can only mean having a more diverse cast equals strengthening of viewership.

All human brains start as female brains until the male brain is flooded with testosterone. But there they part paths. Men think in a linear fashion; women are circuitous and programmed to collect information. A woman’s brain has four times as many connections between the left and right hemispheres as a man’s. All of those signals hurtle down the superhighway into her right brain – the home of emotional memory, intuition, and experience. A woman not only reads – she attaches feelings to what she’s reading. A woman’s heart is in her brain – tell her a story that is filled with emotion, and explain why your brand is relevant to her.

If African Americans alone were a country, they would be the 15th largest economy in the world, with AA Women controlling the lion’s share of it. This is a very important thing for consumer goods and media companies to get a handle on as this proves the need for more multicultural strategies. Another thing seen in this report was that shows depicting a diverse cast were the most successful ones amongst all shows on television. Shows such as “This Is Us” and “Blackish” are enjoyed and watched across all ethnic lines, which can only mean having a more diverse cast equals strengthening of viewership.