business owners
whom we target
and those who support them
African Americans
African Americans have considerable buying power, with a collective purchasing power that continues to grow. According to Nielsen’s 2020 report, African American buying power was estimated to be $1.4 trillion, and it is projected to reach $1.8 trillion by 2024.
Women
Women are significant drivers of consumer spending. They make purchasing decisions for themselves, their families, and their businesses. As a result, businesses across sectors target female consumers and tailor their products and services to meet their needs, boosting economic activity.
AAPI
Asian Americans have significant purchasing power and are influential consumers. They spend on various goods and services, including housing, education, healthcare, entertainment, travel, and retail. Many businesses recognize the economic potential of this demographic and actively market products and services tailored to their preferences and needs.
Disabled
Disabled individuals make up a substantial portion of the global population. According to the World Health Organization (WHO), more than one billion people, or around 15% of the world’s population, live with a disability. This represents a sizable consumer base and workforce.
Latinos
Latino entrepreneurs have made significant contributions to the U.S. economy through business ownership. According to the U.S. Hispanic Chamber of Commerce, there are over 4.7 million Latino-owned businesses in the country, generating billions of dollars in revenue annually.
LGBTQ+
Studies have shown that the LGBTQ+ community tends to have higher disposable incomes compared to the general population. This can be attributed to various factors such as higher educational attainment, more dual-income households, and lower rates of having children. The higher disposable income enables greater spending power and economic influence.