whom we target
and those who support them
African Americans have considerable buying power, with a collective purchasing power that continues to grow. According to Nielsen’s 2020 report, African American buying power was estimated to be $1.4 trillion, and it is projected to reach $1.8 trillion by 2024.
Latino entrepreneurs have made significant contributions to the U.S. economy through business ownership. According to the U.S. Hispanic Chamber of Commerce, there are over 4.7 million Latino-owned businesses in the country, generating billions of dollars in revenue annually.